In 2011, Marc Andreessen said “software is eating the world.” Now that the application economy is a multi-trillion dollar market, that statement is more accurate than ever:

• More than 50% of B2B interaction will take place through web APIs by 2018
• The public cloud services market is estimated to be worth $316 billion by 2019
• Mobile app sales are expected to reach $100 billion by 2020

As a result, there is a shift in the paradigm IT works in; moving its core from infrastructure to the application.

Michael Madden, general manager, DevOps at CA Technologies recently discussed this new paradigm in his keynote at the InformationWeek DevOps Experience: The Impact of Agile Operations virtual summit. Madden examined how technology used in major brands, such as Walt Disney World and the San Francisco 49ers Levi’s Stadium, improves the overall customer experience. These applications that exceed customer expectations create brand fans – the underlying goal of all IT organizations.

To create brand fans, operations teams cannot only ensure that their application is up and running, but must be asking themselves if the application is delivering the experience it was designed to deliver. Doing this early in an application lifecycle catches defects in preproduction before they become business-impacting issues in production. This process also requires developing two capabilities that may be new for IT operations: collaboration and agility.

Operations must identify and exploit every opportunity to collaborate with development by bringing real-world monitoring information to development so that code is readied for production. Secondly, operations must function in a more iterative, agile and fast-moving manner. Tools that are specialized to monitoring limited components of an application delivery lifecycle are challenged to enable collaboration and increased agility.

To help deliver this superior application experience, CA released new versions of CA Application Performance Management (CA APM) and CA Unified Infrastructure Monitoring(CA UIM). CA APM 10 goes back to the fundamentals and focuses on solving meaningful customer problems – faster. CA UIM 8.3 is designed for a holistic view of the infrastructure. To further help organizations solve problems faster or before they impact the customer experience, when used together, CA APM 10 and CA UIM 8.3 deliver a single point-of-view so that DevOps teams have an end-to-end view across applications and infrastructure.

In an economy where an app can make or break your business, it’s time to ask yourself: how are you creating brand fans?

For more, watch the replay of the CA sponsored, “The InformationWeek DevOps Experience: The Impact of Agile Operations” virtual summit.

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